- Canada West (CW) unveiled its new look Wednesday, releasing a fresh set of marks as part of the conference's rebrand
- In addition to a new look, the conference's revamped streaming home – Canada West TV – was launched. Powered by Yare Media, the site features a more user-friendly interface and improved streaming capabilities
- CW also partnered with Presto Sports on a revised conference website, as well as the launch of an app – Canada West Front Row. The app is now available for Android devices via Google Play and will be available for Apple devices on the App Store next week prior to the start of the CW season, which opens Aug. 25 with men's soccer
The conference rolled out its new look, which was nearly a year in the making, along with several improved ways to showcase Western Canada's top student-athletes, most notably a revamped version of Canada West TV – the conference's official streaming home.
"Canada West has always been committed to providing an outstanding student-athlete experience, as our members work to prepare young people to be champions on the field of play and leaders in their communities," said Adrienne Healey, CW VP of Marketing and Communications. "The rebrand captures our rich history, while looking to the future with the goal of better showcasing our student-athletes in the digital world."
Highlighting CW's distinct visual identity is the new primary mark, which draws on three of the conference's previous four logos and replaces the existing 'Western Canada' version, which had been in use since 2003.
"It's always a pleasure working with a premier organization on a project of this magnitude. Canada West understands the importance of a brand and the strategies for marketing it. They were very involved in the conceptualization of the new brand and we could not have come up with the mark we did without their involvement," said Curtis Ogrodiuk, Artslinger owner and creative director. "We can't wait to work with Canada West again and are very excited to watch where the new brand takes them."
Serving the members
Key to Canada West's new visual identity is the conference's commitment to greater visibility at the member level through the creation of member specific versions of the new conference marks.
CW becomes the first conference in the country to introduce this level of customization for its members after this approach has been successfully implemented across various levels of sport in recent years, including at the collegiate level in the United States.
Paired with the conference's revised look are several new initiatives aimed at improving Canada West's digital footprint.
Over 1,100 conference events will be available in a new, responsive platform, which will provide an enhanced viewing experience this season thanks in large part to HTML5 adaptive bitrate technology that will automatically provide users with the optimal resolution for their device and internet connectivity.
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