From Canada West wire service
EDMONTON – Canada West TV will have the power of an iconic Western Canadian brand behind it beginning this season, as Canada West and Federated Co-operatives Limited (FCL) announced Co-op as the presenting sponsor of Canada West TV on Thursday.
Canada West TV Presented by Co-op is the latest evolution of the conference's streaming platform, which has seen sustained growth over the last three seasons in terms of both viewership, and quality.
"For Western Canadians, Co-op is an iconic brand synonymous with community. Like Co-op, Canada West and our student-athletes are committed to our communities, with connections to cities and towns across every corner of British Columbia, Alberta, Saskatchewan, and Manitoba," said Canada West President Clint Hamilton.
"Co-op's desire to partner with Canada West, and specifically on Canada West TV, shows the progress we've made as a conference over the last several seasons. We are excited to see how the partnership between our two organizations can grow in the years to come."
The multi-year agreement will see Co-op branding integrated into all Canada West TV webcasts, along with collaboration on social media content throughout the season.
"Canada West TV is a fantastic product that gives students, alumni and fans of university athletics the opportunity to stream their favourite university sports, no matter where they are," said Carey Tufts, FCL's Director of Marketing and Communications. "We're proud to partner with an organization that supports university programs and student-athletes. Canada West TV has a strong presence in virtually all of the Western Canadian communities Co-op serves, so we believe this sponsorship is a great fit for both organizations."
The 2019-20 Canada West season continues tomorrow as a new football season kicks off. For a complete look at events available on Canada West TV Presented by Co-op, click here.
Canada West TV Presented by Co-op passes are now available for the 2019-20 season and can be purchased by clicking here.
About Federated Co-operatives Limited and the Co-operative Retailing System
Federated Co-operatives Limited (FCL) is the 54th largest company in Canada and the largest non-financial co-operative in Canada. FCL is a unique wholesaling, manufacturing, marketing and administrative co-operative owned by more than 170 autonomous retail co-operatives across Western Canada. Together FCL and those local retail co-operatives form the Co-operative Retailing System (CRS). Our total workforce of 25,000 employees serves 1.9 million active individual members and many more non-member customers at 1,500 retail locations in almost 600 communities. More information is available at www.fcl.crs.
About Canada West TV Presented by Co-op
Launched in 2011, Canada West TV was the first university sports streaming network of its kind in Canada, and now is the home to more than 1,000 events annually.
Canada West TV Presented by Co-op is your home to conference action all season long, as Canada West and its 17 members showcase student-athlete success stories on the field of play, and beyond.
To purchase Canada West TV Presented by Co-op passes for the upcoming 2019-20 season, click here.
For more information, contact:
- Carey Tufts
- Director, Marketing and Communications
- Federated Co-operatives Limited
- Evan Daum
- Associate Director, Communications & Marketing
- Canada West